As the editor of Philadelphia magazine’s Be Well Philly, Caroline oversaw the health vertical’s presence on Facebook, Instagram, and Twitter. Her success with that brand’s handles in the forms of a rapid increase of followers and engagement opened the door for her to oversee the social media strategy for the company more broadly. In her first year managing Philadelphia‘s Instagram handle, Caroline grew the following by 50 percent, impressions from under a million to over four million monthly, and link clicks to the website by over 1,200 percent.